The sauces and condiments segment is emerging as a hotbed for mergers, acquisitions, and product innovation, reflecting strong investor confidence and shifting consumer preferences toward bold flavours, health-conscious formulations, and global inspiration.

Red Bull is expanding its portfolio of flavoured energy drinks with the launch of Summer Edition White Peach, rolling out from 2 March across multiple UK retail channels.

Coca-Cola is entering the fast-growing prebiotic soda category with the launch of Simply Pop, a new functional beverage line inspired by its Simply juice brand.

The Turkish Competition Authority has imposed a ₺1.3 billion ($36 million) fine on Frito-Lay, a subsidiary of PepsiCo, after ruling that the company engaged in anti-competitive practices designed to restrict market access for rival snack producers.

Danone North America and Dunkin’ have expanded their retail coffee portfolio with the launch of two new cold foam creamers and a limited-edition s’mores-flavoured creamer, now available at grocery stores across the US.

Keebler, part of the Ferrero Group, has teamed up with Warner Bros Discovery Global Consumer Products to launch a limited-edition Butterbeer Fudge Stripes cookie, inspired by the iconic beverage from the Harry Potter franchise.