Genius Gourmet, an innovator in better-for-you snacks, has introduced its latest product line: Protein Puffs, available in Buffalo and Cheddar Cheese flavours.

Founded by Lance Rankin, co-founder of Premier Protein, Genius Gourmet focuses on delivering high-quality, great-tasting functional snacks in the protein category.

The new Protein Puffs are designed for families, athletes, and flavour-driven snackers seeking healthier alternatives. Each serving provides 15 g of protein and is made with a gluten-free and GMO-free formula.

Whether tossed into a lunchbox, stashed in a gym bag, or kept at the office, Protein Puffs provide a smarter, more enjoyable way to snack.

Josh Christensen, VP of Marketing, commented:

"Our Protein Puffs hit that perfect intersection of taste and performance. Healthy snacks shouldn’t taste like a compromise and these don’t."

Protein Puffs are available now in stores and online.