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Wildfarmed Expands Portfolio with New Regenerative Crumpets
The crumpets, sold in packs of four, are made using Wildfarmed’s 100% regeneratively grown flour. Positioned as a premium twist on a British classic
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Latest news

September 8, 2025
Ben & Jerry’s Targets Snackable Ice Cream Market with New Brookies & Cream ‘Peaces’ in the UK
Ben & Jerry’s is capturing the snackable ice cream segment with its latest product, Brookies & Cream ‘Peaces’, now available in the UK.

September 5, 2025
Pepsi Unleashes “Pepsi Tailgate Crashers” With Josh Allen & Justin Jefferson to Ignite the 2025 NFL Season
Pepsi is kicking off the 2025 NFL season with a major new campaign, “Tailgate Crashers,” starring NFL superstars Josh Allen and Justin Jefferson as they trade their jerseys for bold blue Pepsi jumpsuits to bring full-flavor energy to tailgates nationwide.

September 4, 2025
Huel Enters Functional Beverage Space with Daily Greens RTD Launch
UK-based meal replacement brand Huel is expanding its portfolio with the launch of Daily Greens Ready-to-Drink (RTD) — a move designed to capture growing consumer demand for convenient, benefit-driven functional beverages.
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August 20, 2025
Magnum Ice Cream Company launches glow-in-the-dark Hydro:ICE ahead of Unilever demerger
The Magnum Ice Cream Company has unveiled a limited-edition glow-in-the-dark ice pop, Hydro:ICE, in Ibiza, ahead of its upcoming demerger from Unilever.

August 7, 2025
Frida Partners with OddFellows for Limited-Edition “Breast Milk Ice Cream” Launch
Collaboration taps into the rising consumer appetite for unconventional dairy concepts and functional indulgence

August 6, 2025
Lindt & Sprüngli introduces Excellence Fusion chocolate bar
Lindt & Sprüngli has expanded its premium chocolate portfolio with the launch of Excellence Fusion, a new range designed to blend the intensity of dark chocolate with the creamy smoothness of milk or white chocolate. The innovation targets consumers seeking balanced indulgence and accessibility in premium chocolate offerings.

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