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You’re reading a free preview of The Newsroom 📰 ✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX 👉 Join for Free 👋 Log in Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit The Newsroom Business & Finance People November 17, 2025 SIG Group appoints Mikko Keto as new CEO SIG Group, a leading provider of sustainable packaging solutions, has appointed Mikko Keto as its next chief executive officer, with the transition set to take effect in the first half of 2026. Legal November 17, 2025 Trump Removes Tariffs on Key Food & Beverage Imports Including Coffee, Cocoa and Beef US President Donald Trump has rolled back a series of wide-reaching import tariffs, removing levies on a range of food and beverage products including coffee, tea, tropical fruits, cocoa, spices, nuts, grains and beef. Legal November 13, 2025 Thailand’s New Alcohol Law Sparks Backlash from Tourism & Nightlife Sectors Thailand’s newly enacted Alcohol Control Act (No. 2) B.E. 2568 (2025) has ignited controversy across the food, beverage, and tourism industries, after introducing a 10,000-baht fine for consumers caught drinking after midnight. People November 13, 2025 Hochdorf Appoints Former Danone Executive Sandro Tichelli as CEO Swiss dairy and nutrition specialist Hochdorf has appointed Sandro Tichelli as its new chief executive officer, effective 1 January 2026. People November 13, 2025 Nichols Appoints Matthew Rothwell as CFO and Company Secretary Rothwell joins Nichols with extensive financial leadership experience across major UK-listed, consumer-facing companies, having previously held senior roles at Asda, Sainsbury’s, and THG. People November 12, 2025 Tropicana Brands Group Appoints Paul Chibe as CEO to Lead Next Phase of Growth With more than 25 years of experience in the global consumer goods and beverage industries, Chibe brings a proven track record in brand building, innovation, and strategic growth. Business & Finance November 5, 2025 Hormel Foods Spins Off Justin's Brand in Strategic Partnership with Forward Consumer Partners Minnesota-based food giant Hormel Foods has announced a strategic spin-off of its premium nut butter brand Justin's, partnering with New York private equity firm Forward Consumer Partners in a deal expected to close by year-end. People November 4, 2025 MGP Ingredients Strengthens Leadership Team with Key Executive Appointments MGP Ingredients, a leading brand owner and contract distiller, has announced two significant executive appointments as part of its strategic growth agenda. The company has named Matias Bentel as Chief Marketing Officer and Chris Wiseman as Senior Vice President of Operations, strengthening its leadership team with seasoned industry professionals. First PREV 1 Page 1 NEXT Last

Pepsi Prebiotic Cola contains 5 grams of cane sugar, 30 calories, no artificial sweeteners, and 3 grams of prebiotic fiber, creating a lighter, functional twist on classic cola without compromising flavor. PepsiCo has unveiled Pepsi® Prebiotic Cola , a breakthrough innovation positioned as the most significant update to the traditional cola category in two decades. The new product maintains Pepsi’s iconic taste while incorporating functional benefits to meet evolving consumer preferences. Pepsi Prebiotic Cola contains 5 grams of cane sugar , 30 calories , no artificial sweeteners , and 3 grams of prebiotic fiber , creating a lighter, functional twist on classic cola without compromising flavor. A Reinvention of an Icon Launching in Original Cola and Cherry Vanilla , the new beverage preserves the familiar crisp Pepsi flavor while infusing a modern nutritional profile. The innovation supports PepsiCo’s broader strategy to offer choice, optionality, and functional ingredients across its beverage portfolio. “Pepsi Prebiotic Cola represents the next leap forward,” said Ram Krishnan, CEO of PepsiCo Beverages U.S. “We’re giving consumers a functional cola option without sacrificing the iconic Pepsi taste.” Availability Formats: 12 oz single cans and 8-packs of 12 oz cans Online release: Fall 2025 In-store retail availability: Early 2026 , placed in the traditional carbonated soft drink aisle The launch follows PepsiCo’s acquisition of poppi , now the #1 modern soda brand, further expanding PepsiCo’s presence in the functional beverage space. Featured in this news Soft drinks PepsiCo The Newsroom Soft drinks Pepsi® Launches Pepsi Prebiotic Cola News July 22, 2025 New Products Health & Nutrition Beverage Soft drinks Related news New Products East Pizzas Launches First Retail Range of Sourdough Dough Balls, Bases and Topped Pizzas Plant-based This to Launch Limited-Edition Festive Nut Roast in Tesco New Products ❄️ Doughlicious® Launches First-Ever Frozen Advent Calendar🎄 Plant-based Barvecue Launches Market-First Plant-Based Rotisserie Chicken

UK-based meal replacement brand Huel is expanding its portfolio with the launch of Daily Greens Ready-to-Drink (RTD) — a move designed to capture growing consumer demand for convenient, benefit-driven functional beverages. Brand Expands Beyond Powders with New Ready-to-Drink Line Targeting On-the-Go Wellness Consumers UK-based meal replacement brand Huel is expanding its portfolio with the launch of Daily Greens Ready-to-Drink (RTD) — a move designed to capture growing consumer demand for convenient, benefit-driven functional beverages . Positioned as more than just a wellness drink, the new offering blends convenience with performance and nutrient density, reflecting broader trends in the beverage category where consumers increasingly seek targeted health outcomes from their drinks. " Huel Daily Greens RTD is designed for both convenience and performance, making it easier than ever to effortlessly maintain your daily wellness routine," the company said in a statement. Image from Huel ( huel.com ) From Powder to Bottle Previously available only as a protein powder, Daily Greens is now offered in a ready-to-drink format, marking Huel’s continued evolution from a powdered meal replacement brand into a broader functional beverage player . The move also signals the brand’s ambition to stake a claim in the competitive RTD space. The product contains 42 essential vitamins, minerals, superfoods, and adaptogens , as well as 4 grams of dietary fiber per 12-ounce serving. Each bottle is lightly carbonated , contains just 25 calories , 1 gram of sugar , and is naturally rich in antioxidants and electrolytes . Flavors include: Apple, Cucumber & Mint Peach & Hibiscus Blueberry, Lemon & Lime Science-Backed, Consumer-Focused Huel highlights ingredients such as iron, vitamin B12, and vitamin C , which it claims support mental clarity, immunity, gut health, and sustained energy — aligning with consumer interest in science-backed functionality. According to Ilana Orlofsky , Senior Manager of Customer Experience at food and beverage consultancy Imbibe , Daily Greens RTD hits on multiple consumer cues: adaptogens, superfoods, and high micronutrient content, all in a convenient format. “It’s a strong example of how brands are merging wellness, performance, and portability,” she said. Strategic Category Expansion The launch of Daily Greens RTD reflects Huel’s strategy to broaden its consumer base beyond traditional meal replacement users. “It’s not just a wellness drink; it’s a smarter, faster way to get complete daily nutrition,” said Huel CEO James McMaster , describing the launch as a “transformation of a category traditionally dominated by powders.” In the U.S., where Huel has been steadily growing its footprint, the new line is expected to resonate with health-conscious consumers seeking low-sugar, nutrient-dense beverages . “This lightly sparkling drink makes maintaining your health and wellness goals feel effortless and refreshing, even when on the go,” added Tyler Noyes , Huel’s Head of U.S. Sales. The Newsroom Beverage Huel Enters Functional Beverage Space with Daily Greens RTD Launch News September 4, 2025 New Products Health & Nutrition Beverage Soft drinks Related news New Products East Pizzas Launches First Retail Range of Sourdough Dough Balls, Bases and Topped Pizzas Plant-based This to Launch Limited-Edition Festive Nut Roast in Tesco New Products ❄️ Doughlicious® Launches First-Ever Frozen Advent Calendar🎄 Plant-based Barvecue Launches Market-First Plant-Based Rotisserie Chicken

Ben & Jerry’s is capturing the snackable ice cream segment with its latest product, Brookies & Cream ‘Peaces’, now available in the UK. Ben & Jerry’s is expanding its footprint in the growing snackable ice cream segment with the launch of Brookies & Cream ‘Peaces’, now available in the UK. The latest innovation combines the brand’s signature brownie batter ice cream with a sweet cookie core, encased in a white coating and finished with chocolatey crumbs, offering a convenient, spoon-free indulgence. “Consumers are increasingly seeking delicious, convenient treats, and our fans have been asking for more snackable options,” said Joao Piva, Flavour Guru at Ben & Jerry’s. “Brookies & Cream ‘Peaces’ delivers a satisfying sweet fix that can be enjoyed on the go.” Crafted with Fairtrade Certified sugar, cocoa, and vanilla, the product also reinforces Ben & Jerry’s ongoing commitment to ethical sourcing and sustainability. Retailing at £4.50, the snack-sized treat is positioned to capitalize on the expanding bite-sized dessert market, where consumers are showing strong demand for shareable, convenient formats suitable for multiple occasions. With this launch, Ben & Jerry’s is aiming to capture a larger share of the on-the-go indulgence segment, leveraging both its iconic flavours and its reputation for socially responsible sourcing to attract ethically conscious, convenience-driven consumers. The Newsroom Dairy Ben & Jerry’s Targets Snackable Ice Cream Market with New Brookies & Cream ‘Peaces’ in the UK September 8, 2025 New Products Dairy Related news New Products East Pizzas Launches First Retail Range of Sourdough Dough Balls, Bases and Topped Pizzas Plant-based This to Launch Limited-Edition Festive Nut Roast in Tesco New Products ❄️ Doughlicious® Launches First-Ever Frozen Advent Calendar🎄 Plant-based Barvecue Launches Market-First Plant-Based Rotisserie Chicken

Major investment in West Bromwich facility will boost processing capacity by 25% and create 200 new jobs Major investment in West Bromwich facility will boost processing capacity by 25% and create 200 new jobs Freshways, one of the UK's largest independent dairy suppliers, has announced a substantial £25 million investment in a cutting-edge dairy processing facility in West Bromwich. The strategic expansion represents a significant milestone in the company's growth trajectory and underscores the robust demand for British dairy products across retail and foodservice sectors. Capacity Expansion and Market Response The new processing hub is designed to increase Freshways' overall processing capacity by 25%, enabling the facility to handle up to 500 million litres of fresh British milk annually. This expansion directly responds to a significant uptick in orders from the company's foodservice and retail customers, following the successful relaunch of its core dairy product portfolio earlier this year. "Our business is growing fast as we continue to win new customers every day," explained Bali Nijjar, managing director of Freshways. "We needed to add additional processing capacity while maintaining the quality and freshness Freshways has become known for." Employment and Economic Impact The facility is expected to generate at least 200 new employment opportunities, playing a crucial role in supporting the Mayor of West Midlands' Youth Employment Plan. The company has committed to engaging with local educational institutions, including schools, colleges, and universities, to promote career opportunities within the dairy sector. West Midlands Mayor Richard Parker welcomed the investment, stating: "This major investment in West Bromwich will support British dairy farming, bolster our food supply chain, and create at least 200 new jobs for local people." International Trade and Technology Integration The facility will feature bespoke machinery sourced from India, marking one of the first major deals completed since the recent UK-India Free Trade Agreement. Over 200 pieces of specialized dairy processing equipment have been manufactured by IDMC in Gujarat, including five stainless steel silos, each weighing 17 tonnes and capable of holding a combined total of 625,000 litres of milk. This collaboration not only enhances the technological capabilities of the facility but also positions Freshways as a key player in fostering international trade relationships within the dairy sector. Supply Chain Integration The West Midlands dairy hub will serve as a critical node in Freshways' national distribution network, processing milk sourced from hundreds of British dairy farms before distributing to over 15,000 foodservice and retail customers through 15 distribution centres nationwide. The expanded capacity will also support Freshways' Milk & More doorstep delivery service, which has successfully signed up over 30,000 customers in its first quarter since acquisition, demonstrating the continued consumer demand for traditional milk delivery services. Recruitment and Skills Development As construction progresses, Freshways is preparing to launch a comprehensive recruitment drive targeting various specialized roles, including engineering, quality assurance, food safety, logistics, and support services. The initiative aligns with regional economic development goals and the mayor's youth employment objectives. This investment is expected to significantly bolster the UK's dairy supply chain infrastructure, ensuring a steady supply of quality British milk and dairy products while supporting the broader agricultural economy. The Newsroom Dairy Freshways Commits £25 Million to State-of-the-Art UK Dairy Processing Hub News October 22, 2025 Business & Finance Dairy Related news People SIG Group appoints Mikko Keto as new CEO Legal Trump Removes Tariffs on Key Food & Beverage Imports Including Coffee, Cocoa and Beef Legal Thailand’s New Alcohol Law Sparks Backlash from Tourism & Nightlife Sectors People Hochdorf Appoints Former Danone Executive Sandro Tichelli as CEO

UK coffee chain introduces festive seasonal offerings featuring new signature drinks and returning customer favorites UK coffee chain introduces festive seasonal offerings featuring new signature drinks and returning customer favorites Costa Coffee has officially launched its highly anticipated 2025 Christmas menu, marking an early start to the festive season with a comprehensive range of seasonal beverages and food items designed to capture the holiday spirit. Signature New Product Introduction The centerpiece of this year's festive offering is the brand-new Butter Pecan Cookie Latte, a premium seasonal beverage that represents Costa's commitment to innovative flavor profiles. The drink features: Rich, creamy latte base: Traditional espresso foundation with enhanced seasonal flavoring Butter pecan cookie integration: Crunchy cookie pieces incorporated throughout the beverage Premium presentation: Topped with light whipped cream for enhanced indulgence Multi-format availability: Offered as hot latte, iced latte, and hot chocolate variations Returning Seasonal Favorites Costa Coffee has strategically reintroduced popular items from previous seasons, demonstrating the brand's understanding of customer preferences: Hot Chocolate Collection: Terry's Chocolate Orange Hot Chocolate Black Forest Hot Chocolate Mint Hot Chocolate Caramel Nutcracker Range: Available in multiple formats: iced latte, hot chocolate, and traditional latte Consistent flavor profile across all preparation methods Comprehensive Food Menu Expansion The Christmas menu extends beyond beverages to include substantial food offerings targeting various meal occasions: Savory Options: Turkey & Trimmings Toastie - traditional holiday flavors Pigs in Blankets Toastie - seasonal comfort food Brie and Cranberry Toastie - premium ingredient combination Turkey Feast Toastie - hearty seasonal option Sweet Treats and Baked Goods: Caramel Nutcracker Cookie Sandwich - complementing the beverage range Dubai-Style Pistachio Tiffin (launching November 6) - international flavor influence Festive Spice Muffin - featuring fruit and sticky toffee sauce Strategic Distribution and Market Rollout Costa Coffee has implemented a comprehensive distribution strategy to maximize market reach: Immediate Availability: All Costa Coffee retail locations Shell service stations nationwide Costa Express automated machines across the UK Brand Integration: Limited-edition Christmas cups featuring winter imagery in Costa's signature crimson branding Available in standard and large sizes across all distribution channels Designed to encourage social connection and family gatherings Industry Leadership Statement Nishant Bhatia, Costa Coffee's Global Food and Beverage Innovation Director, emphasized the strategic importance of the launch: "This Christmas, we're bringing festive moments to life with a menu full of joy and indulgence. From our brand-new Butter Pecan Cookie Latte and Dubai-Style Pistachio Tiffin to returning favourites like the Pigs in Blanket Toastie, every drink and bite is designed to make those Christmas catch-ups and family gatherings feel extra special." Market Impact and Consumer Engagement The early launch of Costa's Christmas menu reflects broader industry trends toward extended seasonal marketing periods, allowing brands to capture consumer spending across a longer timeframe. The combination of innovative new products and proven favorites demonstrates a balanced approach to menu development that addresses both novelty-seeking and comfort-seeking consumer behaviors. The emphasis on connection and family gatherings through branded messaging aligns with post-pandemic consumer values emphasizing social experiences and shared moments. Competitive Positioning Costa Coffee's comprehensive seasonal menu positions the brand as a leader in the UK coffee market's festive offerings, with the early October launch providing competitive advantage over rivals in capturing early holiday consumer spending and establishing seasonal brand presence. Featured in this news Costa Coffee The Newsroom Coffee & Tea Costa Coffee Launches 2025 Christmas Menu with Innovative Butter Pecan Cookie Latte News October 24, 2025 Foodservice Coffee & Tea Related news Foodservice Scholarship America donates 200 meals to D.C. students after gala postponed by travel disruptions Foodservice Chartwells launches “Crafted by Chartwells” to scale student-driven dining concepts nationwide Coffee & Tea Oatly Launches ‘Baristamatic’: New Oat Drink Designed for Automated Coffee Machines Coffee & Tea Starbucks Japan Launches 2025 Holiday Menu with Strawberry & Joyful Medley Tea Frappuccino

Collaboration taps into the rising consumer appetite for unconventional dairy concepts and functional indulgence Collaboration taps into the rising consumer appetite for unconventional dairy concepts and functional indulgence Parenting brand Frida has partnered with OddFellows Ice Cream Co. to launch a limited-edition Breast Milk Ice Cream, a product designed to replicate the taste and nutritional profile of human breast milk. The flavour will be available exclusively at OddFellows’ Dumbo, Brooklyn store until August 10, aligning with National Breastfeeding Awareness Month. Innovation in Functional and Experiential Dairy The collaboration positions Frida at the intersection of functional nutrition and experiential food innovation—two rapidly expanding categories within the premium dairy and frozen desserts market. The product’s formulation aims to capture the “freshly expressed and oddly familiar” flavour of breast milk, featuring a blend of sweet-salty notes and subtle honey undertones. In addition to its novelty appeal, the ice cream is enriched with colostrum, a nutrient-dense ingredient associated with immune and gut health, catering to the growing consumer interest in functional indulgence. Consumer Curiosity Drives Category Growth The launch reflects a broader movement toward unconventional dairy experiences and boundary-pushing flavour development. According to industry research, 70% of women and 29% of men express a willingness to try breast milk or breast milk–inspired products, highlighting growing comfort with alternative sources of nutrition and novelty-driven consumption. Celebrity endorsements have also played a role in normalising the trend, with high-profile figures such as Kourtney Kardashian and Ashley Graham publicly sharing their experiences with breast milk consumption. Market Implications For OddFellows, known for its experimental flavour portfolio, the collaboration reinforces its position as a leader in limited-edition concept innovation within the premium ice cream segment. For Frida, the initiative serves as both a brand storytelling opportunity and a creative extension of its maternal health and wellness positioning. With consumer curiosity around unconventional dairy products continuing to rise, the partnership underscores how cross-category collaborations—blending wellness, novelty and indulgence—are redefining product innovation within the frozen dessert space. The Newsroom Dairy Frida Partners with OddFellows for Limited-Edition “Breast Milk Ice Cream” Launch News August 7, 2025 Health & Nutrition Dairy Related news Facilities Tetra Pak Opens New Powder Development Centre in France to Support Innovation in Protein and Functional Nutrition People Glucose Health Strengthens Board with Financial Services Veteran Christopher J. Jemapete New Products Mission Foods Expands Health Portfolio with Zero Net Carbs Spinach Tortillas Launch Soft drinks Goodrays Launches Cognitive Performance Beverage Re:Focus

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The investment was led by J.P. Morgan Asset Management, with participation from both new and existing investors, positioning the Los Angeles-based company at a reported valuation of $1 billion. Los Angeles-based berry company reaches $1 billion valuation with J.P. Morgan Asset Management-led funding round Fruitist, a leading premium packaged berry company, has successfully closed a $150 million equity funding round to fuel its retail expansion strategy. The investment was led by J.P. Morgan Asset Management, with participation from both new and existing investors, positioning the Los Angeles-based company at a reported valuation of $1 billion. Strategic Growth Investment The substantial funding round represents a significant milestone for Fruitist as it seeks to accelerate the expansion of its premium berry product line across retail channels. The company, which has built a strong reputation for high-quality packaged berries, plans to leverage this investment to strengthen its market position and broaden its distribution network. Established Market Presence Founded in 2012, Fruitist has evolved from its original identity as Agrovision to become a major player in the premium berry market. The company's flagship Jumbo blueberries have achieved remarkable retail penetration, currently available in more than 12,500 retail locations across North America. The company's impressive retail footprint includes partnerships with major grocery chains and retailers such as Walmart, Whole Foods Market, Costco, and Trader Joe's. This extensive distribution network has enabled Fruitist to reach consumers across diverse market segments while maintaining its premium positioning. Global Distribution Network Beyond its strong North American presence, Fruitist has successfully expanded its international reach, distributing products to more than 40 countries worldwide. This global distribution strategy demonstrates the company's ability to scale its operations and adapt its premium berry products to international markets. Premium Product Focus Fruitist's success is built on its commitment to delivering premium-quality berries that meet the growing consumer demand for healthy, convenient snacking options. The company's Jumbo blueberries represent a differentiated product offering in the competitive fresh produce market, appealing to health-conscious consumers seeking nutritious and flavorful options. Investment Implications The $150 million investment round reflects strong investor confidence in Fruitist's business model and growth trajectory. With J.P. Morgan Asset Management leading the round, the company gains access to significant financial resources and strategic expertise to support its expansion plans. The billion-dollar valuation positions Fruitist among the most valuable companies in the specialty produce sector, highlighting the market's recognition of the company's potential for continued growth and market leadership. Market Outlook The fresh berry market continues to experience robust growth driven by increasing consumer awareness of health benefits and demand for convenient, nutritious snacking options. Fruitist's premium positioning and established retail relationships provide a strong foundation for capitalizing on these market trends. With this latest funding round, Fruitist is well-positioned to accelerate its growth strategy, expand its product offerings, and strengthen its position as a leader in the premium berry market. The Newsroom Business & Finance Fruitist Secures $150 Million Investment to Accelerate Premium Berry Business Expansion News October 29, 2025 Fresh Produce Business & Finance Food Related news Legal Trump Removes Tariffs on Key Food & Beverage Imports Including Coffee, Cocoa and Beef Fresh Produce Fresh Del Monte divests Mann Packing business to Church Brothers Farms Fresh Produce Co-op Launches Mojito-Flavoured Grapes in Fresh Produce Aisle

Doughlicious® is bringing major holiday magic to the freezer aisle with its first-ever Frozen Advent Countdown Calendar, launching nationwide at Target this month! The award-winning frozen novelty brand Doughlicious® — famous for its artisanal frozen cookie dough–enrobed gelato bites — is bringing major holiday magic to the freezer aisle with its first-ever Frozen Advent Countdown Calendar, launching nationwide at Target this month! “Who says the holiday countdown has to be boring?” says Kathryn Bricken, Founder & CEO. “We wanted something indulgent, playful, and better-for-you — so families and foodies alike can enjoy a delicious surprise every day!” Each 12-day calendar features handcrafted frozen Cookie Dough & Gelato Bites made in London 🇬🇧 — with exclusive limited-edition holiday flavours like: 🎅 Gingerbread ❄️ Snowball 🍫 Peppermint Bark 🍪 Chocolate Chip 🍓 Chocolate Raspberry 🔥 Cinnamon Churro …and six more irresistible bites of bliss! 💫 Lovingly made with 100% British oats, these gluten-free, portion-controlled treats prove that better-for-you can still mean totally indulgent. At just $11.99, the Doughlicious Frozen Advent Calendar is the ultimate festive treat for families, foodies, and anyone with a sweet tooth — available now at Target (freezer aisle!) The Newsroom New Products ❄️ Doughlicious® Launches First-Ever Frozen Advent Calendar🎄 News November 13, 2025 New Products Marketing Food Related news New Products East Pizzas Launches First Retail Range of Sourdough Dough Balls, Bases and Topped Pizzas Plant-based This to Launch Limited-Edition Festive Nut Roast in Tesco Plant-based Barvecue Launches Market-First Plant-Based Rotisserie Chicken Dairy All Things Butter Launches Festive Brandy Butter for the Holiday Season

You’re reading a free preview of The Newsroom 📰 ✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX 👉 Join for Free 👋 Log in Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit The Newsroom Marketing New Products November 13, 2025 ❄️ Doughlicious® Launches First-Ever Frozen Advent Calendar🎄 Doughlicious® is bringing major holiday magic to the freezer aisle with its first-ever Frozen Advent Countdown Calendar, launching nationwide at Target this month! Beverage November 13, 2025 Heineken Partners with Designer Axel Chay on Limited-Edition Marseille-Inspired Beer The partnership, described by Heineken Studio as a celebration of “brewing innovation, artistic vision, and quality experiences,” aims to capture the spirit of social gatherings and the laid-back conviviality of the South of France. Marketing October 29, 2025 PepsiCo Unveils Major Corporate Rebrand After 25 Years Global food and beverage giant PepsiCo has launched its first comprehensive corporate rebranding initiative in 25 years, introducing a refreshed visual identity designed to better reflect the company's evolution and strategic direction as it enters 2025. Marketing October 29, 2025 Welch's Launches Biggest-Ever Sparkling Juice Campaign with New Child Star Welch's, an iconic leader in the fruit-based food and beverage industry, is toasting to the launch of its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice" and welcoming a new kid back to the brand's advertising for the first time in 25 years. Energy Drinks October 19, 2025 Nutrabolt Launches C4 Ultimate Energy x Godzilla Beverage This limited-edition energy drink, featuring a bold Sour Blue Razzilla flavour, will debut on November 3, coinciding with Godzilla Day, marking a strategic move to capture the attention of both energy drink aficionados and fans of the legendary film franchise. Sauces October 12, 2025 Litehouse and Guy Fieri’s Flavortown Sauce Wins ADS “Sauce of the Year” Guy Fieri, who helped develop the sauce, described it as “versatile, craveable, and built for flavor.” The Top Secret Sauce is part of the broader Flavortown product line, which includes BBQ sauces, wing sauces, and seasonings, all designed to bring restaurant-style taste to the home kitchen. Marketing September 5, 2025 Pepsi Unleashes “Pepsi Tailgate Crashers” With Josh Allen & Justin Jefferson to Ignite the 2025 NFL Season Pepsi is kicking off the 2025 NFL season with a major new campaign, “Tailgate Crashers,” starring NFL superstars Josh Allen and Justin Jefferson as they trade their jerseys for bold blue Pepsi jumpsuits to bring full-flavor energy to tailgates nationwide. Marketing August 3, 2025 General Mills launches Wednesday Addams-themed Betty Crocker products ahead of Netflix series General Mills is set to capitalise on the launch of Netflix’s Wednesday Season 2 with a limited-edition line of themed products under its Betty Crocker brand, highlighting the growing trend of entertainment-led food innovations. First PREV 1 Page 1 NEXT Last