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Arla’s trial of DSM-Firmenich’s Bovaer feed additive draws mixed reactions amid consumer misinformation and farmer concerns. Arla’s trial of DSM-Firmenich’s Bovaer feed additive draws mixed reactions amid consumer misinformation and farmer concerns. Arla Foods has initiated a UK pilot trial of the feed additive Bovaer across 30 dairy farms, in a move aimed at reducing methane emissions from dairy herds by up to 45%. The trial, announced at the end of November, forms part of the cooperative’s wider efforts to cut its on-farm carbon footprint and meet its 2030 sustainability targets. Developed by DSM-Firmenich, Bovaer is a scientifically tested additive containing 3-nitrooxypropanol (3-NOP), which works by suppressing the enzyme that triggers methane production in cows’ digestive systems. The technology has already been approved for use in markets including the EU, Canada and Australia, and is widely regarded as a key innovation for low-carbon dairy production. Arla’s UK trial involves collaboration with major retail partners including Tesco, Morrisons and Aldi, and seeks to assess Bovaer’s performance and scalability within commercial dairy operations. Paul Dover, UK agricultural director at Arla Foods, said: “Reducing methane is one of the biggest opportunities we have to lower our on-farm carbon footprint. Feed additives like Bovaer have huge potential to help us get there. This trial reflects the strong industry collaboration supporting British farmers on the journey to more sustainable production.” Consumer backlash and misinformation Despite its environmental potential, the announcement has triggered consumer backlash and online misinformation, with some social media users falsely linking Bovaer to health risks and conspiracy theories. Viral posts have included claims about billionaire involvement and alleged safety concerns related to 3-NOP. The UK Food Standards Agency (FSA) has confirmed that milk from cows fed with Bovaer is safe for consumption, noting that the additive does not transfer into milk or meat. Regulatory authorities emphasise that Bovaer has undergone extensive safety and environmental assessments prior to approval. Social media analytics firm Brandwatch reported that online mentions of Bovaer surged from near zero to over 71,000 posts in the days following Arla’s announcement, underscoring the scale of the public response. Jack Bobo, food systems expert at the University of Nottingham, said misinformation often stems from misunderstanding the science: “The concerns appear to come from misinterpretations of how the product was approved and what safety testing actually involves.” Industry implications The controversy highlights the communication challenges facing the agri-food industry as it introduces new climate technologies to consumers. For dairy processors and retailers, initiatives such as Bovaer represent a critical pathway toward achieving net-zero goals, but also underscore the need for transparent public engagement around innovation in food production. If successful, the Arla trial could pave the way for broader commercial adoption of methane-reducing feed technologies across the UK and Europe in the coming years. The Newsroom Dairy Controversy erupts as Arla launches UK trial of Bovaer methane-reducing feed additive December 6, 2024 Business & Finance Dairy Related news People SIG Group appoints Mikko Keto as new CEO Legal Trump Removes Tariffs on Key Food & Beverage Imports Including Coffee, Cocoa and Beef Legal Thailand’s New Alcohol Law Sparks Backlash from Tourism & Nightlife Sectors People Hochdorf Appoints Former Danone Executive Sandro Tichelli as CEO

Thailand’s newly enacted Alcohol Control Act (No. 2) B.E. 2568 (2025) has ignited controversy across the food, beverage, and tourism industries, after introducing a 10,000-baht fine for consumers caught drinking after midnight. Thailand’s newly enacted Alcohol Control Act (No. 2) B.E. 2568 (2025) has ignited controversy across the food, beverage, and tourism industries, after introducing a 10,000-baht fine for consumers caught drinking after midnight . The amended law, effective November 8 , updates the original 2008 Act to address modern sales practices and public health concerns. However, the inclusion of penalties for drinkers — not just sellers — marks a historic shift in Thai alcohol regulation. Section 32: “Midnight Drinking” Penalties Under Section 32 , alcohol consumption is banned between 00.00–11.00 a.m. and 2.00–5.00 p.m. Violators face fines of up to 10,000 baht under Section 37/1 , even if drinks were purchased before midnight. While hotels, bars, nightclubs, and airport lounges are exempt, restaurants and cafés without entertainment licenses must now halt alcohol service and consumption at midnight — a rule many say will cripple late-night dining and nightlife revenues. Industry Outcry: Health vs. Economy Critics say the measure directly contradicts the government’s push to revive tourism and extend nightlife hours in key economic zones. “It’s unclear what purpose this law serves,” said Sorathep Rojpotjanaruch , chairman of the Thai Restaurant Business Association. “Those who signed it may not realise how much damage it will cause to the tourism and service economy.” Uneven Impact & Legal Confusion Small and mid-size F&B operators argue that the policy creates legal inequality , favouring large entertainment venues that can operate past midnight. The midday ban adds further complexity, forcing early “last call” policies and disrupting meal schedules. Officials from the Ministry of Public Health maintain that the time restrictions are not new, merely formalised from the Revolutionary Council Order No. 253 . Still, the consumer-level fine represents a significant tightening of enforcement, shifting the legal burden from vendors to customers for the first time. As Thailand seeks to position itself as a global tourism hub, the new law underscores an ongoing policy tension between public health priorities and economic revitalization in the post-pandemic era. The Newsroom Legal Thailand’s New Alcohol Law Sparks Backlash from Tourism & Nightlife Sectors News November 13, 2025 Legal Business & Finance Beverage Alcohol Related news Legal Trump Removes Tariffs on Key Food & Beverage Imports Including Coffee, Cocoa and Beef Legal Greencore-Bakkavor £1.2 Billion Merger Faces UK Antitrust Scrutiny Over Market Concentration Concerns Dairy Ben & Jerry’s Co-Founder Jerry Greenfield Resigns After 47 Years Amid Tensions with Unilever Dairy Unilever Appoints Jochanan Senf as Ben & Jerry’s CEO Amid Governance Tensions

Pladis Americas is adding a seasonal twist to its Flipz lineup through a new partnership with The Elf on the Shelf and The Lumistella Company. Pladis Americas is adding a seasonal twist to its Flipz lineup through a new partnership with The Elf on the Shelf and The Lumistella Company. The collaboration introduces Flipz Elf on the Shelf Sugar Cookie Covered Pretzels, a limited-edition holiday flavour designed to capture the spirit — and sweetness — of the festive season. The new variety features Flipz’s signature crunchy pretzels coated in a sugar cookie–flavoured white fudge and finished with colourful holiday sprinkles. “Flipz Sugar Cookie is our latest holiday limited-edition treat, created to capture the magic and joy of the season. By teaming up with The Elf on the Shelf, we’re bringing consumers a snack that is a little sweet and a little salty – just like the elves,” said Shivani Arora, marketing director at Pladis Americas. Available for a limited time, 6.5oz bags of Flipz Elf on the Shelf Sugar Cookie Covered Pretzels are rolling out across retailers in the US for the holiday season. The Newsroom New Products Flipz Partners with The Elf on the Shelf for Limited-Edition Festive Flavour News November 6, 2025 Snacking New Products Food Related news Snacking PepsiCo unveils festive crisp line-up featuring Doritos Gingerbread flavour Marketing PepsiCo Unveils Major Corporate Rebrand After 25 Years Snacking Wholebake Expands Operations as a Leading Healthy Snack Bar Manufacturer Snacking Savoury snacking trends to watch in 2026

Red Bull has unveiled Red Bull Zero, a zero-sugar, zero-calorie version of its flagship Red Bull Original energy drink, designed to deliver the same flavour and functionality as the classic variant. Red Bull has unveiled Red Bull Zero, a zero-sugar, zero-calorie version of its flagship Red Bull Original energy drink, designed to deliver the same flavour and functionality as the classic variant. The global launch reflects Red Bull’s continued focus on portfolio diversification and growing consumer demand for health-conscious beverage options. According to research from Appinio, 75% of consumers consider health factors when selecting a soft drink, while Kantar data shows that taste remains the top purchase driver — underscoring the importance of delivering great-tasting sugar-free alternatives. Red Bull Zero aims to provide consumers with the brand’s distinct energy boost and familiar taste, without sugar, supporting Red Bull’s strategy to expand the sugar-free segment within the wider energy drinks category. The brand said the introduction of Red Bull Zero is intended to drive category incrementality, attracting new shoppers while encouraging existing consumers to purchase across more occasions. The new variant will be available in a range of formats, including 250ml, 335ml and 474ml single cans, as well as multipacks, to suit various consumption occasions and retail environments. The launch builds on Red Bull’s ongoing commitment to offer choice and variety within its global energy drinks lineup, following the success of its Sugarfree range and flavoured Editions portfolio. The Newsroom Energy Drinks Red Bull expands sugar-free portfolio with launch of Red Bull Zero November 26, 2024 Energy Drinks New Products Soft drinks Related news Energy Drinks Gorgie Unveils Limited-Edition ‘Cranberry Party Pop’ Energy Drink for the Holiday Season Energy Drinks Nutrabolt Launches C4 Ultimate Energy x Godzilla Beverage Energy Drinks Red Bull Expands Sugar-Free Range with New Lilac Edition in the UK Legal Monster Beverage Secures Appeals Court Win in $311M False Advertising Case Against Bang Energy

WK Kellogg Co. has announced the launch of Cocoa Loops, a chocolate-flavored extension of its iconic Froot Loops brand, marking the latest innovation in the company's breakfast cereal portfolio. WK Kellogg Co. has announced the launch of Cocoa Loops, a chocolate-flavored extension of its iconic Froot Loops brand, marking the latest innovation in the company's breakfast cereal portfolio. The new cereal combines cocoa flavoring with the familiar loop shape that has made Froot Loops a household name since 1963. Cocoa Loops are formulated to provide nutritional benefits, containing six essential vitamins and minerals while serving as a good source of fiber and an excellent source of iron. Notably, the product contains no artificial colors, aligning with current consumer preferences for cleaner ingredient labels. Strategic Brand Extension "We're thrilled to introduce Cocoa Loops — an exciting new cocoa twist on a fan favorite," said Doug VanDeVelde, chief growth officer at WK Kellogg. "Toucan Sam has always been a chocolate fanatic, and we're proud to bring this innovation to the world on his behalf." VanDeVelde emphasized that the launch demonstrates how the company's beloved mascot and trusted brand continue to evolve alongside today's consumers, "bringing joy and nourishment to their everyday moments and ensuring cereal remains a relevant, reliable part of balanced eating." Market Positioning and Availability Cocoa Loops represents a permanent addition to the Froot Loops family, joining the original variety and Froot Loops with Marshmallows. This distinguishes it from the seasonal varieties that have been offered over the years, indicating WK Kellogg's confidence in the product's long-term market potential. The cereal is currently being distributed to retailers nationwide, with availability expected at all major retail outlets by January 2026. The suggested retail pricing is set at $5.29 for a 9.2-ounce box and $6.49 for a 16.6-ounce family size box, positioning it competitively within the premium cereal segment. Portfolio Strategy and Market Context The introduction of Cocoa Loops aligns with WK Kellogg's broader strategy of leveraging chocolate and cocoa flavors across its cereal portfolio. The company already offers cocoa or chocolate variations of several leading brands, including Cocoa Krispies, chocolate milkshake Frosted Flakes, cocoa Frosted Mini Wheats, Chocolatey Delight Special K, and chocolate Krave. This approach reflects the enduring consumer appeal of chocolate flavors in breakfast cereals and demonstrates WK Kellogg's commitment to innovation within established brand franchises. Brand Heritage and Evolution Froot Loops has maintained its position as a breakfast staple for over six decades since its 1963 introduction. The original cereal featured red, orange, and yellow loops, with green, blue, and purple colors added during the 1990s expansion. The brand's evolution with Cocoa Loops showcases how classic breakfast cereals can adapt to contemporary taste preferences while maintaining their core brand identity. The launch comes as breakfast cereal manufacturers continue to innovate within traditional categories, balancing nostalgia with modern nutritional expectations and flavor preferences. WK Kellogg's focus on removing artificial colors while adding nutritional benefits reflects broader industry trends toward cleaner labels and enhanced nutritional profiles. Industry Implications The Cocoa Loops launch represents a strategic approach to brand extension that leverages existing brand equity while addressing evolving consumer preferences. By maintaining the iconic loop shape and Toucan Sam mascot while introducing new flavors and improved nutritional profiles, WK Kellogg demonstrates how established food companies can drive growth through thoughtful innovation. For the competitive breakfast cereal market, this launch signals continued investment in premium, branded products that can command higher margins while meeting consumer demands for both indulgence and nutrition. The Newsroom New Products WK Kellogg Expands Froot Loops Portfolio with New Cocoa Loops Cereal News October 29, 2025 New Products Food Related news New Products East Pizzas Launches First Retail Range of Sourdough Dough Balls, Bases and Topped Pizzas Plant-based This to Launch Limited-Edition Festive Nut Roast in Tesco New Products ❄️ Doughlicious® Launches First-Ever Frozen Advent Calendar🎄 Plant-based Barvecue Launches Market-First Plant-Based Rotisserie Chicken

Ten high-potential companies explore lucrative opportunities across UK and German markets through government-backed trade mission Ten high-potential companies explore lucrative opportunities across UK and German markets through government-backed trade mission Atlantic Canadian food and beverage producers are establishing a stronger foothold in European markets, demonstrating the region's capacity to compete on the global stage while creating significant growth opportunities for domestic operations. A strategic trade delegation of ten carefully selected Atlantic Canadian companies recently completed a comprehensive market expansion mission across London, United Kingdom, and Cologne, Germany, from October 1-8, 2025. The initiative, spearheaded by Taste of Nova Scotia and supported through the Atlantic Trade and Investment Growth Agreement (ATIGA), represents a coordinated effort to diversify export markets and strengthen international competitiveness. Strategic Market Engagement The London segment of the mission focused on direct market penetration through targeted business-to-business meetings, comprehensive retail market tours, and detailed product evaluations with industry experts. This approach enabled participating companies to gain valuable insights into UK consumer preferences and distribution channels while establishing crucial buyer relationships. The delegation's participation in Anuga 2025 in Cologne proved particularly significant, as this biennial trade show represents one of the world's most influential food industry gatherings, attracting over 150,000 trade visitors and 7,500 exhibitors globally. The platform provided Atlantic Canadian companies with unprecedented exposure to international buyers and strategic partners, showcasing the region's innovative food and beverage capabilities. Government Support and Economic Impact The mission exemplifies collaborative federal-provincial efforts to strengthen Atlantic Canada's global trade presence. The Atlantic Trade and Investment Growth Agreement (ATIGA) framework demonstrates how strategic government support can facilitate market diversification and international competitiveness for regional food and beverage producers. Nova Scotia's agri-food sector alone exported over $500 million in products to more than 90 countries in 2023, highlighting the region's established export capabilities and growth potential. The province's combination of natural resources, skilled workforce, and access to world-class research positions it as a competitive player in global food and beverage markets. Industry Implications This European market expansion initiative reflects broader trends in the Canadian food and beverage industry, where companies are increasingly seeking to diversify export markets and reduce dependence on traditional trading partners. The focus on premium, high-quality products aligns with European consumer preferences for authentic, sustainably-produced food and beverage offerings. The success of such trade missions demonstrates the importance of coordinated industry-government partnerships in facilitating international market access, particularly for smaller and medium-sized enterprises that may lack the resources for independent market development. The Newsroom Food Atlantic Canada's Food & Beverage Exporters Make Strategic European Market Expansion News October 7, 2025 Business & Finance Logistics & Supply Chain Beverage Food Related news People SIG Group appoints Mikko Keto as new CEO Legal Trump Removes Tariffs on Key Food & Beverage Imports Including Coffee, Cocoa and Beef Legal Thailand’s New Alcohol Law Sparks Backlash from Tourism & Nightlife Sectors People Hochdorf Appoints Former Danone Executive Sandro Tichelli as CEO

Danish dairy giant introduces indulgent Baileys Extra Thick Chocolate Cream to UK market, expanding successful licensed product portfolio Danish dairy giant introduces indulgent Baileys Extra Thick Chocolate Cream to UK market, expanding successful licensed product portfolio Arla Foods has reinforced its strategic partnership with Diageo's Baileys brand through the launch of a premium Baileys Extra Thick Chocolate Cream product in the UK market, demonstrating the continued success of licensed dairy collaborations in the premium dessert segment. The new indulgent cream product combines rich chocolate flavoring with the distinctive taste profile of Baileys Irish cream liqueur, targeting consumers seeking sophisticated dessert accompaniments and premium culinary experiences. Expanding Licensed Product Portfolio This latest addition strengthens an already robust UK portfolio of Baileys-licensed dairy products under Arla's management, which includes: Baileys Extra Thick Cream Baileys Extra Thick Salted Caramel Baileys Pouring Cream Baileys Espresso Baileys Squirty Cream (launched in 2024) The comprehensive range demonstrates the commercial viability of alcohol-flavored dairy products in the premium dessert market, with each product targeting specific consumer occasions and culinary applications. Market Strategy and Consumer Positioning Katie Prosho, Baileys cream brand manager at Arla Foods, emphasized the product's positioning in the premium indulgence segment: "Baileys stands for indulgent moments, and this new flavour is designed for those seeking a grown-up treat – whether it's dolloped over a mince pie or festive pud – Baileys Cream is guaranteed to take your desserts to the next level." The timing of the launch aligns strategically with the approaching festive season, when demand for premium dessert accompaniments typically peaks, particularly in the UK market where traditional desserts remain popular. Distribution and Market Access Baileys Extra Thick Chocolate Cream will be available in 250ml tub format, initially launching through Lidl stores in October 2025, with additional retail partnerships planned for November. This phased rollout approach allows for market testing and demand assessment before broader distribution. The partnership between Arla Foods and Baileys represents a successful model for brand licensing in the food and beverage sector, combining Arla's dairy expertise and distribution capabilities with Baileys' strong brand recognition and premium positioning. Industry Implications This expansion reflects broader trends in the premium dairy sector, where licensed products from established alcohol brands continue to perform well. The success of such partnerships demonstrates consumer appetite for familiar flavors in new formats, particularly in the dessert and indulgence categories. The collaboration also highlights the importance of seasonal product launches in driving category growth, with the chocolate cream variant specifically timed to capitalize on festive consumption patterns. Featured in this news Dairy Arla Foods The Newsroom Dairy Arla Foods and Baileys Strengthen Strategic Partnership with Premium Chocolate Cream Launch News October 20, 2025 New Products Alcohol Dairy Food Related news New Products East Pizzas Launches First Retail Range of Sourdough Dough Balls, Bases and Topped Pizzas Plant-based This to Launch Limited-Edition Festive Nut Roast in Tesco New Products ❄️ Doughlicious® Launches First-Ever Frozen Advent Calendar🎄 Plant-based Barvecue Launches Market-First Plant-Based Rotisserie Chicken

Each autumn, supermarket shelves and social media feeds fill up with black-and-orange packaging, spooky puns, and novelty flavors. Halloween-themed limited edition food and drink products have become a ritual of their own. But for all the seasonal buzz, how much value do they really deliver? Each autumn, supermarket shelves and social media feeds fill up with black-and-orange packaging, spooky puns, and novelty flavors. Halloween-themed limited edition food and drink products have become a ritual of their own. But for all the seasonal buzz, how much value do they really deliver? From a B2B perspective, the Halloween SKU is starting to look less like a smart seasonal strategy and more like an overhyped distraction. Here’s why. Short Shelf Life, Shorter Payoff Halloween products often have a 4–6 week sales window. Once October 31 passes, demand vanishes. Retailers resort to markdowns, and unsold inventory eats into margins. Unless you're a dominant brand with guaranteed velocity (think Reese’s or Oreo), Halloween SKUs rarely justify their production and marketing investment. Consumer Novelty Fatigue Consumer curiosity around spooky flavors and seasonal packaging is wearing thin. While novelty can drive short-term excitement, it doesn’t always convert to loyalty or repeat purchase. Research from Mintel and others shows that seasonal flavors influence only a small fraction of consumer decisions — most shoppers still prioritize taste, brand trust, and value. Operational Complexity Limited-edition runs require separate packaging, reformulated flavors, or artificial coloring — all of which complicate manufacturing and supply chain operations. For smaller brands and co-packers, this can be particularly inefficient. And forecasting demand for a hyper-seasonal SKU is notoriously difficult. Brand Dilution Risks Not every brand needs a Halloween version. Stretching into this territory can feel gimmicky or even damage brand equity — especially for health-focused, premium, or artisanal brands. Misaligned seasonal products may confuse loyal customers or suggest the brand is chasing trends rather than leading with purpose. Sustainability and Waste Concerns Many Halloween-themed products come with excess packaging and end-of-season waste — a growing concern for sustainability-conscious buyers and consumers. As the industry pushes toward greener practices, single-holiday SKUs can feel out of step. Smarter Seasonal Strategies Exist Rather than Halloween-specific products, brands might consider broader fall flavors — apple, maple, caramel, or cinnamon — that have lasting appeal. These can align with autumn without becoming obsolete the day after Halloween. Retailers and foodservice buyers are increasingly favoring products that stretch across multiple usage occasions and calendar months. 👻 Final Thoughts Halloween limited editions can still have a place — particularly for established brands with proven seasonal traction. But for many companies, the costs, complexity, and brand risks outweigh the benefits. In a market where consumers seek authenticity, sustainability, and consistent value, perhaps it’s time to ask: is the Halloween SKU still worth it? The Newsroom Marketing Halloween-themed Food and Drink: An Overrated Seasonal Play? Eddie Sanders October 9, 2025 Beverage Food Related news Legal Thailand’s New Alcohol Law Sparks Backlash from Tourism & Nightlife Sectors Beverage Heineken Partners with Designer Axel Chay on Limited-Edition Marseille-Inspired Beer Coffee & Tea Oatly Launches ‘Baristamatic’: New Oat Drink Designed for Automated Coffee Machines People Nichols Appoints Matthew Rothwell as CFO and Company Secretary

You’re reading a free preview of The Newsroom 📰 ✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX 👉 Join for Free 👋 Log in Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit The Newsroom Legal Legal November 17, 2025 Trump Removes Tariffs on Key Food & Beverage Imports Including Coffee, Cocoa and Beef US President Donald Trump has rolled back a series of wide-reaching import tariffs, removing levies on a range of food and beverage products including coffee, tea, tropical fruits, cocoa, spices, nuts, grains and beef. Legal November 13, 2025 Thailand’s New Alcohol Law Sparks Backlash from Tourism & Nightlife Sectors Thailand’s newly enacted Alcohol Control Act (No. 2) B.E. 2568 (2025) has ignited controversy across the food, beverage, and tourism industries, after introducing a 10,000-baht fine for consumers caught drinking after midnight. Legal October 28, 2025 Greencore-Bakkavor £1.2 Billion Merger Faces UK Antitrust Scrutiny Over Market Concentration Concerns The Competition and Markets Authority (CMA) has raised significant competition concerns regarding the proposed £1.2 billion ($1.61 billion) merger between convenience food manufacturers Greencore Group and Bakkavor Group... Dairy September 17, 2025 Ben & Jerry’s Co-Founder Jerry Greenfield Resigns After 47 Years Amid Tensions with Unilever Ben & Jerry’s co-founder Jerry Greenfield has resigned from the ice cream company after 47 years, amid an ongoing dispute between its founders and the brand’s parent group, Unilever. Dairy July 14, 2025 Unilever Appoints Jochanan Senf as Ben & Jerry’s CEO Amid Governance Tensions Unilever has appointed Jochanan Senf as the new CEO of Ben & Jerry's, effective immediately, marking a pivotal moment in the brand's ongoing legal confrontation with its independent board. Legal June 22, 2025 Texas Enacts New Law Mandating Warning Labels on Foods with Banned Additives Governor Greg Abbott signs Senate Bill 25, setting new labelling requirements for artificial ingredients not permitted in the EU, UK, Canada, or Australia Legal April 16, 2025 Monster Beverage Secures Appeals Court Win in $311M False Advertising Case Against Bang Energy Monster Beverage Corporation has successfully defended its $311 million legal victory against Bang Energy and its founder Jack Owoc, after the U.S. Court of Appeals for the Ninth Circuit upheld a previous trial court ruling this week. Legal February 19, 2025 PepsiCo’s Frito-Lay fined $36m by Turkish competition authority for antitrust violations The Turkish Competition Authority has imposed a ₺1.3 billion ($36 million) fine on Frito-Lay, a subsidiary of PepsiCo, after ruling that the company engaged in anti-competitive practices designed to restrict market access for rival snack producers. First PREV 1 Page 1 NEXT Last

Barcelona, Spain - In a significant diversification move, FC Barcelona has announced a strategic partnership with Novadial Corporate to launch 'Can Barça,' a global restaurant chain that will blend the club's iconic brand with food and beverage operations across international markets. Barcelona, Spain - In a significant diversification move, FC Barcelona has announced a strategic partnership with Novadial Corporate to launch 'Can Barça,' a global restaurant chain that will blend the club's iconic brand with food and beverage operations across international markets. Revenue-Driven Expansion Strategy The partnership represents a calculated approach to brand monetization, with Barcelona contributing its globally recognized brand while Novadial Corporate handles all operational investments and costs. The first location will open in Burgos, Spain, serving as a prototype for an ambitious international rollout targeting at least ten locations across America and Asia within three years. According to club treasurer Ferran Olivé, who presented the initiative during Barcelona's Ordinary General Assembly, the deal structure ensures immediate profitability through a comprehensive revenue-sharing model: 6% of all food and beverage sales 8.5% to 10% of profits from official club merchandise sold in restaurants 10.5% to 12% commission on exclusive Can Barça product line sales, based on volume Confidential minimum income guarantee ensuring first-year profitability Integrated Retail-Dining Concept Each Can Barça location will feature an integrated FC Barcelona 'Botiga' store, creating a unique retail-dining experience that maximizes revenue streams. This hybrid model combines gastronomy with merchandise sales, managed by Barça Licensing & Merchandising (BLM), the club's global brand development division. The concept extends beyond traditional sports-themed dining, incorporating official merchandise alongside exclusive Can Barça products, creating multiple touchpoints for brand engagement and revenue generation. Quality Control and Brand Protection Barcelona has implemented strict quality oversight measures to protect its brand integrity. "Product control and quality are guaranteed. If the quality falls short, the contract allows for termination," emphasized Olivé, highlighting the club's commitment to maintaining brand standards across all F&B operations. Market Context and Financial Performance This expansion comes during a period of strong financial performance for Barcelona, with revenues exceeding €880 million in the 2024-25 season, driven by stadium-related business recovery and BLM's commercial growth. The club currently operates more than 40 official stores worldwide and maintains partnerships with Amazon and several Asian distributors. Experience-Driven Marketing Strategy Beyond revenue generation, the Can Barça concept aims to strengthen emotional connections with fans in new markets. Each restaurant opening will feature appearances by Barcelona Legends, jersey signings, and memorabilia exhibitions, creating experiential marketing opportunities that extend the club's global reach. "These spaces won't just sell food or shirts — they'll export the Barça experience and strengthen the bond with fans who can't visit the Camp Nou," noted Olivé. Industry Implications The Can Barça initiative represents an innovative approach to sports brand monetization in the food and beverage sector, demonstrating how established brands can leverage their equity to enter new markets without direct capital investment. This model could serve as a blueprint for other sports organizations looking to diversify revenue streams through F&B partnerships. The partnership with Novadial Corporate positions Barcelona at the forefront of sports-entertainment dining concepts, combining brand loyalty with culinary experiences to create sustainable revenue streams in the competitive global F&B market. The Newsroom Foodservice FC Barcelona Launches Global Restaurant Chain 'Can Barça' in Strategic F&B Expansion October 25, 2025 Business & Finance Foodservice Food Related news People SIG Group appoints Mikko Keto as new CEO Legal Trump Removes Tariffs on Key Food & Beverage Imports Including Coffee, Cocoa and Beef Legal Thailand’s New Alcohol Law Sparks Backlash from Tourism & Nightlife Sectors People Hochdorf Appoints Former Danone Executive Sandro Tichelli as CEO

Dubai, UAE - Anantara The Palm Dubai Resort has announced two significant appointments to its Food and Beverage department, reinforcing its commitment to culinary excellence and operational efficiency in the competitive Dubai hospitality market. Dubai, UAE - Anantara The Palm Dubai Resort has announced two significant appointments to its Food and Beverage department, reinforcing its commitment to culinary excellence and operational efficiency in the competitive Dubai hospitality market. Executive Appointments Drive Culinary Innovation The resort has appointed Ruggiero Gissi as Chef de Cuisine at The Beach House and Grecia Kreis as Assistant Director of Food and Beverage. Both appointments bring extensive international experience and proven track records in luxury hospitality F&B operations. Chef Ruggiero Gissi: Mediterranean Culinary Excellence With over 12 years of global culinary expertise, Chef Gissi brings a creative approach to The Beach House, renowned for its refined Mediterranean-inspired cuisine and stunning coastal views. His career trajectory demonstrates consistent growth across international markets: Foundation: La Fornarina, Italy - Traditional Italian cuisine expertise International Expansion: Bacco Osteria, Bangkok and Aura Verdant Restaurant, Kazakhstan - Pre-opening and staff development leadership Dubai Experience: Le Royal Méridien Beach Resort & Spa (Sous Chef, 2021), One&Only Royal Mirage (Chef de Cuisine), Conrad Dubai (Italian concept restaurant oversight) Recent Achievement: Spearheaded launch of Isabella Cucina Italiana At The Beach House, Chef Gissi will introduce coastal-inspired dining concepts, developing menus that integrate authentic Mediterranean flavors with seasonal produce sourcing strategies. "It is a privilege to join Anantara The Palm and The Beach House," said Chef Gissi. "I am passionate about creating dishes that honour simplicity, freshness, and a deep connection to the sea, offering guests memorable encounters in a truly breathtaking setting." Grecia Kreis: Strategic F&B Operations Leadership Bringing over a decade of Food and Beverage expertise, Kreis has built an impressive career across Dubai's most acclaimed hospitality brands, demonstrating consistent operational excellence and team leadership capabilities: Career Progression: 2011: Jumeirah Zabeel Saray - Pre-opening operations Jumeirah Portfolio: Leadership roles at Burj Al Arab and Madinat Jumeirah, managing premium venues including Sahn Eddar Lobby Lounge and Sky View Bar Operational Scale: Jumeirah Beach Hotel - Restaurant General Manager for Kitchen Connection, managing 90+ staff and serving up to 1,700 guests daily Recognition: Highly Commended Manager of the Year nomination (2019) Strategic Role: Expo 2020 Dubai - Director of F&B Operations, developing strategic frameworks and sponsorship agreements Recent Position: Address Beach Resort - Pre-opening leadership across multiple venues with 200+ professionals "I am thrilled to become Assistant Director of Food & Beverage at Anantara The Palm Dubai Resort," said Kreis. "My passion lies in creating seamless culinary journeys that reflect genuine warmth and outstanding service." Strategic Impact on Resort Operations These appointments align with Anantara The Palm's strategy to enhance its F&B offerings in Dubai's competitive luxury resort market. The combination of Chef Gissi's culinary creativity and Kreis's operational expertise positions the resort to deliver elevated dining experiences while maintaining operational efficiency. Michael Robinson, General Manager of Anantara The Palm Dubai Resort, commented: "It's an honour to welcome Chef Gissi and Kreis to these key positions. Anantara offers world-class hospitality, and their distinct perspective and depth of expertise will contribute further to enriching guests' interactions here on Palm Jumeirah." Industry Context The appointments reflect broader trends in Dubai's hospitality sector, where luxury resorts are investing in experienced F&B leadership to differentiate their offerings and capture market share in the post-pandemic recovery period. The focus on Mediterranean cuisine and operational excellence aligns with current consumer preferences for authentic, high-quality dining experiences. The Newsroom Foodservice Anantara The Palm Dubai Resort Strengthens F&B Leadership with Strategic Appointments October 25, 2025 Business & Finance Foodservice Food Related news People SIG Group appoints Mikko Keto as new CEO Legal Trump Removes Tariffs on Key Food & Beverage Imports Including Coffee, Cocoa and Beef Legal Thailand’s New Alcohol Law Sparks Backlash from Tourism & Nightlife Sectors People Hochdorf Appoints Former Danone Executive Sandro Tichelli as CEO

Unilever is expanding its ice cream offerings with the launch of new snackable formats, leveraging the UK’s £2.9bn snacking market. Unilever is expanding its ice cream offerings with the launch of new snackable formats, responding to a burgeoning snacking market valued at £2.9 billion in the UK. The company aims to capture a larger share of the ice cream category with the introduction of Magnum bonbon, upgraded Ben & Jerry’s Peaces and Carte D’Or Mini Indulgence, all available from September. Magnum bonbon is designed as a bite-sized indulgence, featuring the brand's signature chocolate coating and creamy dairy ice cream, complemented by various sauces and crunchy inclusions. This product is positioned to cater to evolving consumer preferences for smaller, shareable treats, particularly during social occasions such as movie nights. Ben & Jerry's has also revamped its Peaces line, introducing a new Salted Caramel Brownie flavour alongside an improved Cookie Dough variant. Both products come in resealable zip lock bags, making them convenient for on-the-go snacking. Additionally, the Carte D’Or Mini Indulgence range offers smaller pots of ice cream in flavors like Eton Mess and Vanilla Caramel Pecan, aimed at providing moments of indulgence without the commitment of larger tubs. These products are expected to appeal to consumers looking for a quick dessert fix or a treat to share with family and friends. Jennifer Dyne, head of Unilever Ice Cream UK and Ireland, said: “Ice cream continues to have huge growth potential and new formats are key to driving this further within the category. Over the past few years, we have continued to see consumers shifting from dessert tubs into smaller formats – whether that be portioned tubs, handheld or bite size." She continued: "More consumers are looking for a small, sweet treat in the evening, or for other snacking occasions such as on the go or at their desk". The rollout of these snackable formats comes as Unilever seeks to capitalise on the increased demand for ice cream products that cater to diverse eating occasions. The company plans to distribute Magnum bonbon through grocery stores starting this month, while Ben & Jerry’s Peaces are already available via GoPuff and will soon enter traditional grocery channels. #Unilever #newproduct #icecream #snacking #UK #Magnum Featured in this news Unilever The Newsroom Dairy Unilever targets £2.9bn snacking market with new ice cream formats News September 23, 2024 New Products Dairy Related news New Products East Pizzas Launches First Retail Range of Sourdough Dough Balls, Bases and Topped Pizzas Plant-based This to Launch Limited-Edition Festive Nut Roast in Tesco New Products ❄️ Doughlicious® Launches First-Ever Frozen Advent Calendar🎄 Plant-based Barvecue Launches Market-First Plant-Based Rotisserie Chicken