Global food and beverage giant PepsiCo has launched its first comprehensive corporate rebranding initiative in 25 years, introducing a refreshed visual identity designed to better reflect the company's evolution and strategic direction as it enters 2025.

Van Ark succeeds company founder Steven J. Singer, who will transition to focus on his founder role, overseeing strategic direction, innovation, and business development to guide Fody's next phase of expansion.

Welch's, an iconic leader in the fruit-based food and beverage industry, is toasting to the launch of its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice" and welcoming a new kid back to the brand's advertising for the first time in 25 years.

The launch responds to rising consumer demand for healthier, convenient food options, with the instant soup market projected to grow from $742 million to $1.17 billion by 2035.

Starbucks Japan has unveiled its comprehensive 2025 holiday beverage lineup, launching four days ahead of Halloween with the introduction of the Strawberry & Joyful Medley Tea Frappuccino and complementary seasonal offerings.

Backed by the private equity investor Elysian Capital since 2021, Wholebake aims to position itself as the UK's most "capable and flexible bar" manufacturer through this significant investment.