Premium sake producer Dassai is set to make history with the launch of its Dassai Moon Project, an initiative that will see the Japanese brand attempt to brew sake in space for the first time.

The Coca-Cola Company has appointed Max Levchin, renowned tech entrepreneur and co-founder of PayPal, to its board of directors, signaling a strategic move to deepen its technological expertise amid accelerating digital transformation across the global beverage sector.

Global packaging solutions provider Sidel has expanded its presence in West Africa with the opening of a new office in Ikeja, Lagos, underscoring its commitment to serving the region’s fast-evolving beverage and packaging markets.

PepsiCo, via UK bottling partner Carlsberg Britvic, has unveiled a limited-edition Pepsi Max Gingerbread flavour, expanding its Zero Sugar portfolio in time for the festive trading period. The seasonal SKU is available now exclusively through Tesco stores nationwide.

Available now in Tesco stores, the new small but mighty three-pack has been designed to cater to the demand for smaller-can multipacks, offering a convenient option for consumers after five-star rated beans.

Ashwagandha, a traditional Ayurvedic herb long valued for its adaptogenic properties, is rapidly gaining commercial momentum across the global food, beverage, and wellness industries. Once confined primarily to herbal supplements, the ingredient is now finding new life in everything from functional beverages to sports nutrition, skincare, and beyond.