As consumers increasingly shift toward convenient, on-the-go eating occasions, the savoury snacking category is set for continued innovation and growth in 2026. Retailers and manufacturers are responding to evolving consumer demands for healthier, functional, and indulgent options, creating opportunities across multiple sub-segments.

1. Protein-packed and functional snacks

High-protein snacks are moving beyond the sports nutrition aisle and into mainstream retail. Expect brands to continue launching protein-enriched crisps, nuts, and bite-sized meals, catering to consumers seeking both nutrition and convenience. Functional ingredients such as collagen, adaptogens, and fibre will increasingly appear in savoury snacking formats, offering added benefits beyond taste.

2. Plant-based innovation

Plant-based snacking continues to gain momentum, with brands exploring legume, pulse, and seed-based snacks that deliver protein, fibre, and micronutrients. From crispy roasted chickpeas to plant-based jerky and cheese alternatives, these products appeal to both flexitarian consumers and the growing health-conscious audience.

3. Global flavour inspirations

Consumers are seeking bold, adventurous flavours, with international cuisines driving spice-forward, umami-rich, and fusion-inspired snacks. Flavours such as Korean gochujang, Indian masala, and Mediterranean za’atar are expected to feature heavily, allowing snack brands to differentiate on taste while capturing the trend toward “experiential snacking.”

4. Clean-label and transparency

Ingredients and provenance remain central to consumer choice. Clean-label offerings, with simple, recognisable ingredients, ethical sourcing, and allergen-friendly formulations, will continue to grow in importance. Retailers should anticipate increasing demand for snacks that are minimally processed, free from artificial additives, and sustainably packaged.

5. Convenient formats and portion control

Portion-controlled packs and ready-to-eat snack formats will dominate convenience channels. Brands are innovating with multipacks, resealable pouches, and single-serve cups, responding to both on-the-go consumption and workplace snacking.

6. Indulgence with a healthy twist

Despite the focus on health and functionality, indulgence remains a key driver. Expect savory snacks with a premium twist, such as truffle-flavoured crisps, cheese-laden bites, or gourmet popcorn, often combined with protein or reduced-salt formulations to appeal to health-conscious consumers.

Industry outlook:

The global savoury snacking market is forecast to continue its strong growth trajectory in 2026, driven by convenience, innovation, and evolving taste preferences. Retailers and manufacturers that successfully blend health, flavour, and sustainability in their savoury offerings will be well-positioned to capture market share in an increasingly competitive segment.