Lindt & Sprüngli has expanded its premium chocolate portfolio with the launch of Excellence Fusion, a new range designed to blend the intensity of dark chocolate with the creamy smoothness of milk or white chocolate. The innovation targets consumers seeking balanced indulgence and accessibility in premium chocolate offerings.

Crafted by Lindt’s Maître Chocolatiers, the Excellence Fusion bars feature a layered design, enabling two distinct taste experiences in a single tablet. This approach addresses a market gap identified by consumer research: while dark chocolate continues to grow in popularity, many shoppers are deterred by its bitterness. Excellence Fusion provides a milder, more approachable alternative without compromising on flavour quality.

The initial launch includes two variants:

70% Dark & Milk Chocolate Bar

70% Dark & White Chocolate Bar

A third variant, 85% Cacao with Sea Salt & Milk, is scheduled for launch later this year. Each bar is presented in a 100g format, reinforcing Lindt’s premium positioning.

A spokesperson from Lindt said:

“Fusion exemplifies our philosophy that unexpected pairings can create something beautifully harmonious. This product enhances the chocolate experience through thoughtful craftsmanship and innovation.”

Excellence Fusion is expected to attract both existing dark chocolate enthusiasts and consumers previously hesitant to try higher-cacao bars. Leveraging Lindt’s global distribution network, which includes 32 subsidiaries and over 100 independent distributors, the new range will be available across major grocery retailers and speciality stores in North America.

This launch underscores Lindt & Sprüngli’s continued commitment to product innovation and premium positioning within the competitive chocolate category.