Unilever has named Jochanan Senf as the new CEO of Ben & Jerry’s, effective immediately, amid ongoing legal and operational tensions with the brand’s independent board. The leadership change underscores the complex dynamics surrounding the ice cream maker’s governance and autonomy within the Unilever portfolio.

Senf, a veteran of Unilever, previously served as managing director for Ben & Jerry’s Europe, where he successfully expanded the brand’s presence across the continent while aligning operations with Unilever’s broader corporate strategies. His track record in balancing growth with Ben & Jerry’s long-standing commitment to social responsibility and sustainability positions him to navigate the challenges of this high-profile role.

The appointment follows the contentious dismissal of former CEO Dave Stever, who had been with Ben & Jerry’s since 1988. The independent board claims Stever’s removal occurred without their consent, potentially breaching agreements designed to protect the brand’s operational independence and social mission.

Founded in 1978 by Ben Cohen and Jerry Greenfield, Ben & Jerry’s has built a global reputation on social activism and ethical business practices. While Unilever exercises operational control, the independent board retains oversight over the brand’s social mission and marketing strategies—a structure now under strain as Unilever prepares to spin off its ice cream division, including Ben & Jerry’s, Magnum, and Breyers, later this year.

Industry observers are watching closely to see how Senf will balance corporate oversight with the brand’s distinct identity. The outcome could set a precedent for other purpose-driven brands under large conglomerates, highlighting the challenges of maintaining authenticity and consumer trust while operating within a corporate framework.

As consumer expectations for ethical practices continue to rise, the resolution of this leadership and governance dispute will have broader implications for the food and beverage sector, influencing how socially conscious brands navigate growth, acquisitions, and corporate oversight.