Brand Expands Beyond Powders with New Ready-to-Drink Line Targeting On-the-Go Wellness Consumers

UK-based meal replacement brand Huel is expanding its portfolio with the launch of Daily Greens Ready-to-Drink (RTD) — a move designed to capture growing consumer demand for convenient, benefit-driven functional beverages.

Positioned as more than just a wellness drink, the new offering blends convenience with performance and nutrient density, reflecting broader trends in the beverage category where consumers increasingly seek targeted health outcomes from their drinks.

"Huel Daily Greens RTD is designed for both convenience and performance, making it easier than ever to effortlessly maintain your daily wellness routine," the company said in a statement.

From Powder to Bottle

Previously available only as a protein powder, Daily Greens is now offered in a ready-to-drink format, marking Huel’s continued evolution from a powdered meal replacement brand into a broader functional beverage player. The move also signals the brand’s ambition to stake a claim in the competitive RTD space.

The product contains 42 essential vitamins, minerals, superfoods, and adaptogens, as well as 4 grams of dietary fiber per 12-ounce serving. Each bottle is lightly carbonated, contains just 25 calories, 1 gram of sugar, and is naturally rich in antioxidants and electrolytes.

Flavors include:

• Apple, Cucumber & Mint

• Peach & Hibiscus

• Blueberry, Lemon & Lime

Science-Backed, Consumer-Focused

Huel highlights ingredients such as iron, vitamin B12, and vitamin C, which it claims support mental clarity, immunity, gut health, and sustained energy — aligning with consumer interest in science-backed functionality.

According to Ilana Orlofsky, Senior Manager of Customer Experience at food and beverage consultancy Imbibe, Daily Greens RTD hits on multiple consumer cues: adaptogens, superfoods, and high micronutrient content, all in a convenient format. “It’s a strong example of how brands are merging wellness, performance, and portability,” she said.

Strategic Category Expansion

The launch of Daily Greens RTD reflects Huel’s strategy to broaden its consumer base beyond traditional meal replacement users.

“It’s not just a wellness drink; it’s a smarter, faster way to get complete daily nutrition,” said Huel CEO James McMaster, describing the launch as a “transformation of a category traditionally dominated by powders.”

In the U.S., where Huel has been steadily growing its footprint, the new line is expected to resonate with health-conscious consumers seeking low-sugar, nutrient-dense beverages.

“This lightly sparkling drink makes maintaining your health and wellness goals feel effortless and refreshing, even when on the go,” added Tyler Noyes, Huel’s Head of U.S. Sales.