UK CBD Brand Expands into Functional Beverages with First Non-CBD Product

Goodrays, one of the UK's fastest-growing CBD brands, is making waves in the functional beverage sector with the launch of its first non-CBD drink, Re:Focus. The latest product combines nootropic and recovery ingredients, positioning itself as a unique offering in the burgeoning functional wellness market.

Market Opportunity and Consumer Trends

The introduction of Re:Focus comes at a time when consumer interest in functional drinks is escalating. Notably, Google searches for 'Lion's Mane' surged by 450% week-over-week last year in the UK, reflecting a growing awareness of the cognitive benefits associated with this powerful mushroom.

Re:Focus is set to capitalise on this trend, becoming the first drink to blend Lion's Mane, magnesium and electrolytes into a single can, addressing both cognitive enhancement and physical recovery.

Product Specifications and Formulation

Re:Focus will be available in two flavours: Zesty Lime & Kiwi and Wild Berry Mix. Each flavour is designed for taste as well as delivering functional benefits that support mental clarity and hydration. The drink contains no added sugars or artificial ingredients and is low in calories, appealing to health-conscious consumers.

⚫ Key ingredients include:

Lion's mane: Each serving contains 250mg of this nootropic mushroom, which is traditionally used to support cognitive function and long-term brain health.

Magnesium: With 800mg of a premium magnesium blend per serving, Re:Focus delivers 65mg of elemental magnesium, essential for over 300 bodily functions, including cognitive performance and muscle recovery.

Electrolytes: Each serving includes 530mg of a bespoke blend of potassium, magnesium, calcium and sodium to ensure optimal hydration, a crucial factor in maintaining cognitive performance.

Strategic Business Expansion

Eoin Keenan, founder of Goodrays, said: "For too long, food and drink has been dominated by sugar, alcohol and energy overload, and we're changing that".

The launch of Re:Focus represents a significant milestone for Goodrays, which has seen its CBD range grow by 45% year-on-year.

Market Availability and Pricing

Re:Focus will be available for purchase online through the Goodrays website, Amazon, Waitrose, Morrisons and other select retailers starting October 20 2025. Priced at £7.50 for a pack of four 330ml cans, the drink is positioned to capture the attention of both health-conscious consumers and retailers looking to expand their functional beverage offerings.