General Mills is set to capitalise on the launch of Netflix’s Wednesday Season 2 with a limited-edition line of themed products under its Betty Crocker brand, highlighting the growing trend of entertainment-led food innovations.

The new range includes a Super Moist Dark Chocolate Cake Mix and Whipped Cream Frosting, formulated to deliver a rich flavour experience while offering a complementary pairing for baking applications. Additionally, the company is reintroducing its Blueberry Grape Despair Gushers, a fruit snack designed to resonate with the series’ darker aesthetic.

This entertainment tie-in demonstrates strategic alignment with consumer trends, particularly the demand for themed and experiential products that engage audiences beyond conventional product offerings.

The Wednesday-themed products will be available on Amazon from mid-August 2025, ahead of a wider retail rollout in early September, coinciding with the release schedule of Season 2, which premieres August 6 and September 3, 2025.

By leveraging a high-profile media franchise, General Mills aims to drive incremental sales, increase brand engagement, and capture the attention of younger, trend-sensitive consumers, providing an illustrative example of NPD strategies linked to pop culture and entertainment partnerships.