Pladis Americas is adding a seasonal twist to its Flipz lineup through a new partnership with The Elf on the Shelf and The Lumistella Company.

The collaboration introduces Flipz Elf on the Shelf Sugar Cookie Covered Pretzels, a limited-edition holiday flavour designed to capture the spirit — and sweetness — of the festive season.

The new variety features Flipz’s signature crunchy pretzels coated in a sugar cookie–flavoured white fudge and finished with colourful holiday sprinkles.

“Flipz Sugar Cookie is our latest holiday limited-edition treat, created to capture the magic and joy of the season. By teaming up with The Elf on the Shelf, we’re bringing consumers a snack that is a little sweet and a little salty – just like the elves,” said Shivani Arora, marketing director at Pladis Americas.

Available for a limited time, 6.5oz bags of Flipz Elf on the Shelf Sugar Cookie Covered Pretzels are rolling out across retailers in the US for the holiday season.