Scottish sourdough pizza brand East Pizzas is entering the retail market for the first time, unveiling a new lineup of sourdough dough balls, pizza bases and ready-to-cook topped pizzas rolling out from next month.

Founded in 2017 as an Edinburgh pizzeria, East Pizzas has since expanded into e-commerce and foodservice, now producing around 250,000 sourdough dough balls per month for trade partners and home cooks alike.

The new retail line includes:

• 250g sourdough dough balls for consumers who want to shape their own bases

• Pre-stretched 12-inch pizza bases

• Oven-ready topped pizzas in Margherita, Pepperoni and Spicy varieties

Made using only flour, water and salt, the dough undergoes a natural fermentation and 72-hour proving process — a method the company says results in a light texture, deep flavour and a clean label free from additives, preservatives or ultra-processed ingredients.

Co-founder Roly Simpson said:“The pizza bases are blank canvases ready to top with consumers’ own recipes, while the dough balls are ideal for those who want more interaction with the process. The topped pizzas celebrate three of our most popular flavours and deliver the texture and flavour of authentic sourdough, crisping up beautifully when cooked.”

The new products will be available via independent food retailers, farm shops and wholesalers. Sold fresh in chiller-friendly packaging, the range can be refrigerated or frozen for up to three months.