Seasoned consumer goods executive to lead iconic Canadian dairy brands with focus on local sourcing and sustainability

Yoplait Liberté Canada has announced the appointment of Claire Bara as its new Chief Executive Officer, effective immediately. The appointment positions the company to strengthen its market presence across Canada's competitive dairy sector under experienced leadership.

Bara brings extensive experience in the Canadian consumer goods industry to her new role, having most recently served as President of A. Lassonde, where she successfully led the company's Canadian beverage division. Her career spans leadership positions at several prominent Canadian companies, including Rona, Sobeys, and Molson Coors, providing her with deep insights into the Canadian market landscape.

In her new position, Bara will oversee operations across key Canadian markets including Montréal, Saint-Hyacinthe, Mississauga, and Vancouver. Her mandate includes enhancing profitability and sustainability for both the Yoplait and Liberté brands while maintaining the company's commitment to quality dairy products.

Bara has emphasized the importance of local sourcing and sustainability in her vision for the company's future. "I am deeply honoured and excited to lead Yoplait Liberté Canada at such a pivotal time for our industry," she stated. "As Canadian consumers increasingly seek local, wholesome products made with care, I am proud to join a company that has, for decades, been dedicated to offering high-quality dairy products made with 100% Canadian milk from local farms."

This focus aligns with growing consumer demand for locally sourced and responsibly produced food products, positioning the company to capitalize on market trends toward sustainability and transparency in food production.

Yoplait Liberté Canada operates with a rich heritage, with the Liberté brand dating back to 1936 and Yoplait to 1971. The company employs over 350 people nationwide and maintains a diverse product portfolio including popular brands such as Yop, Tubes, Source, Méditerranée, and Minigo.

Since joining the Sodiaal Group in January 2025 following General Mills' sale of its Canadian yogurt business, Yoplait Liberté Canada has been positioned to leverage the strengths of one of the world's largest dairy cooperatives, representing over 15,000 producers globally.

The partnership with Sodiaal Group is expected to enhance the company's capabilities in delivering innovative and sustainable dairy solutions to Canadian consumers. Under Bara's leadership, the company is anticipated to further its focus on innovation and sustainability, aligning with evolving consumer preferences and market demands.

The appointment comes at a strategic time for the Canadian dairy industry, as companies seek to balance traditional dairy production with emerging consumer trends toward health, sustainability, and local sourcing.