US-based plant-based food brand Barvecue has announced the launch of what it claims is the first-ever plant-based rotisserie chicken-style product, expanding its frozen range with a new high-protein, ready-to-eat option.

The product is formulated to replicate the flavour and texture of traditional rotisserie chicken, offering a convenient, pre-seasoned solution for consumers seeking healthier and more sustainable meal options.

Made from whole soybeans and sweet potato, Barvecue’s proprietary protein blend is complemented by a clean-label ingredient list including organic apple cider vinegar, expeller-pressed canola oil, water and spices. The shredded format is designed for versatility, suitable for use in salads, wraps, sandwiches or as a centre-of-plate protein.

Each serving provides 130 calories and 10g of protein, with low sodium, no GMOs and zero cholesterol.

“As demand continues to grow for healthy, simple and convenient meal options, we're excited to bring a delicious plant-based chicken to market that elevates nutrition without compromising flavour or texture,” said Lee Cooper, CEO of Barvecue. “Rotisserie Seasoned Chicken is a step forward in our mission to offer plant-based proteins that appeal to everyone at the table.”

The new product joins Barvecue’s Pulled BVQ and Carnitas in the brand’s frozen portfolio and is now available at Harris Teeter stores across the US Southeast.