Aldi UK has expanded its protein-focused range with the launch of new Kri Kri High Protein Ice Cream tubs, available in two indulgent flavours: Chocolate Hype and Peanut Butter Load.

Each 450ml tub contains 24g of protein, designed to offer consumers a high-protein dessert option that balances nutrition and indulgence.

The Chocolate Hype variety features chocolate ice cream with chocolate-flavoured syrup and brownie pieces, while Peanut Butter Load combines peanut butter ice cream with caramel-flavoured syrup and brownie pieces.

Priced at £2.25 per tub, the products are positioned as an affordable alternative to branded active-nutrition offerings. Aldi highlighted that the tubs represent a £1.75 saving compared to MyProtein’s salted caramel ice cream (£4 per 500ml) — equivalent to 38% less per 100ml.

The launch supports Aldi’s ongoing strategy to tap into the high-protein snacking and dessert segment, which continues to attract strong consumer interest as shoppers seek functional foods at accessible price points.

The retailer said the new additions form part of its largest-ever high-protein range, reflecting rising demand for protein-enriched products across categories from dairy to snacks and frozen desserts.

The Kri Kri High Protein Ice Cream tubs are available now in-store nationwide.