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Kellanova-owned Pringles has expanded its portfolio with the launch of Pringles Mingles, the brand’s first puffed crisps offered in bagged, tubeless packaging. This innovation marks a strategic departure from Pringles’ traditional tube format, while retaining the brand’s core identity.


Pringles Mingles introduces a light, melt-in-the-mouth snack format, with each bite-sized puff combining two distinct flavours in a bowtie-style shape. The initial line-up includes:


Cheddar & Sour Cream – buttery cheddar notes balanced with creamy, tangy sour cream.


Sharp White Cheddar & Ranch – aged white cheddar paired with buttermilk and herb ranch.


Dill Pickle & Ranch – zesty dill pickle complemented by buttermilk and ranch seasoning.


Mauricio Jenkins, US Marketing Lead for Pringles, commented:


“Our iconic Pringles can is part of our identity – and it’s not going anywhere – but we’re always looking for new ways to innovate and satisfy our fans’ latest cravings. This puffy, airy snack offers a new format for consumers and an easy-to-share option for a variety of occasions, from movie nights to parties.”


The launch builds on a series of recent innovations from Pringles, including the February introduction of five new spicy flavours, a sustainability-focused tube redesign in January, and the 2024 launches of Everything Bagel, sweet potato, and multigrain chips.


Pringles Mingles will roll out later this year across US retail channels, offering trade partners a new SKU that expands the brand’s reach into shared snacking occasions and diversifies the crisps category.

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Snacking

Pringles debuts first puffed snack in tubeless packaging

Pringles debuts first puffed snack in tubeless packaging
May 12, 2024
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