New Strawberries ‘N’ Cream and Cream Soda variants target Gen Z flavour seekers and drive flavoured cola growth

Pepsi has unveiled two new indulgent flavours — Strawberries ‘N’ Cream Zero Sugar and Cream Soda Zero Sugar — as part of its continued expansion in the fast-growing flavoured cola segment.

The new additions are designed to capitalise on the surging consumer interest in flavoured and zero-sugar soft drinks, which Pepsi says is growing three times faster than unflavoured cola, particularly among Gen Z shoppers.

Packaged in bold, eye-catching designs, the new flavours are supported by an integrated marketing and communications campaign aimed at younger consumers seeking variety and premium flavour experiences within the cola category.

“Pepsi brings unique flavours and zero-sugar offerings to retailers’ shelves,” said Ben Parker, VP of Sales – Off Trade at Carlsberg Britvic. “This latest launch is an exciting and bold step into the indulgence space and is designed with Gen Z flavour lovers in mind. The treat-inspired flavours will entice shoppers with a new experience and help increase sales in a highly competitive category.”

Parker added that Pepsi will work closely with retail partners to maximise visibility and sales impact, leveraging the drinks’ distinctive look and on-shelf standout.

The new flavours are now available in selected UK grocery retailers, with wider distribution planned across convenience and foodservice channels in the coming months.

The launch follows Coca-Cola’s recent debut of Orange Cream in the US and Canada, underscoring the broader trend of nostalgic, dessert-inspired cola flavours driving innovation in the global soft drinks market.