Collaboration taps into the rising consumer appetite for unconventional dairy concepts and functional indulgence

Parenting brand Frida has partnered with OddFellows Ice Cream Co. to launch a limited-edition Breast Milk Ice Cream, a product designed to replicate the taste and nutritional profile of human breast milk. The flavour will be available exclusively at OddFellows’ Dumbo, Brooklyn store until August 10, aligning with National Breastfeeding Awareness Month.

Innovation in Functional and Experiential Dairy

The collaboration positions Frida at the intersection of functional nutrition and experiential food innovation—two rapidly expanding categories within the premium dairy and frozen desserts market. The product’s formulation aims to capture the “freshly expressed and oddly familiar” flavour of breast milk, featuring a blend of sweet-salty notes and subtle honey undertones.

In addition to its novelty appeal, the ice cream is enriched with colostrum, a nutrient-dense ingredient associated with immune and gut health, catering to the growing consumer interest in functional indulgence.

Consumer Curiosity Drives Category Growth

The launch reflects a broader movement toward unconventional dairy experiences and boundary-pushing flavour development. According to industry research, 70% of women and 29% of men express a willingness to try breast milk or breast milk–inspired products, highlighting growing comfort with alternative sources of nutrition and novelty-driven consumption.

Celebrity endorsements have also played a role in normalising the trend, with high-profile figures such as Kourtney Kardashian and Ashley Graham publicly sharing their experiences with breast milk consumption.

Market Implications

For OddFellows, known for its experimental flavour portfolio, the collaboration reinforces its position as a leader in limited-edition concept innovation within the premium ice cream segment. For Frida, the initiative serves as both a brand storytelling opportunity and a creative extension of its maternal health and wellness positioning.

With consumer curiosity around unconventional dairy products continuing to rise, the partnership underscores how cross-category collaborations—blending wellness, novelty and indulgence—are redefining product innovation within the frozen dessert space.