Coca-Cola is entering the fast-growing prebiotic soda category with the launch of Simply Pop, a new functional beverage line inspired by its Simply juice brand.

Set to debut later this month across the US West Coast and Southeast, Simply Pop will be available in five flavours – pineapple mango, lime, strawberry, fruit punch and citrus punch – each containing 25–30% real fruit juice, 6g of prebiotic fibre, and added vitamin C and zinc. The drinks are free from added sugar and positioned as a refreshing, health-conscious alternative to traditional sodas.

The move places Coca-Cola in direct competition with leading prebiotic soda brands Olipop, Poppi and SunSip, as the segment continues to surge in popularity. According to Euromonitor International, the US prebiotic soda market is projected to grow from $197 million in 2020 to $440 million in 2024, driven by consumer interest in gut health and functional beverages.

While the category has faced increased regulatory scrutiny – with Poppi recently involved in legal disputes over health claims – Coca-Cola’s scale, brand strength and distribution network could help mainstream prebiotic sodas.

The launch follows a series of innovation efforts by Coca-Cola aimed at capturing health-oriented consumers, though previous ventures such as Coke Spiced have delivered mixed results.