COO James Arrow to take helm as Scottish craft brewer enters next phase of growth

Scottish craft beer producer BrewDog has announced that James Watt, its co-founder and long-time chief executive officer, will step down from the role after 17 years of leadership.

In a planned succession move, James Arrow, currently chief operating officer, will assume the position of CEO. Watt will transition into a newly created role of “captain and co-founder”, retaining his shareholding and a seat on the BrewDog PLC board.

Leadership Transition Marks New Chapter for BrewDog

Founded in 2007 by Watt and Martin Dickie in a Fraserburgh garage, BrewDog has grown from a small Scottish start-up into one of the world’s leading craft brewers, employing more than 2,500 people across its head office, four breweries, and over 120 bars worldwide.

BrewDog chair Allan Leighton praised Watt’s leadership and endorsed Arrow’s appointment, commenting:

“James Arrow is a proven leader. His tenure as COO has given him deep insight into the business, and the board is delighted to have him guide BrewDog through its next phase of growth.”

Leighton added:

“Under James Watt’s leadership, BrewDog has grown from very humble beginnings to become a globally recognised brand. I’m pleased he will continue to offer his insight, creativity, and energy on the board.”

Focus Shifts to Sustainable Growth and Profitability

Arrow, who joined BrewDog as COO in September 2023, will now focus on accelerating growth, enhancing operational efficiency, and strengthening the company’s route to profitability. His leadership comes at a pivotal time as BrewDog explores opportunities for a potential public listing.

“James and Martin have created a fantastic business,” said Arrow. “I’m looking forward to building on their achievements and leading BrewDog through its next stage of development.”

Watt Reflects on 17 Years of “Incredible” Growth

During his tenure, Watt oversaw BrewDog’s transformation from a niche craft brewer into an international powerhouse with operations in the UK, the US, Germany, and Australia. The company pioneered the Equity for Punks crowdfunding model and became a vocal advocate for sustainability through initiatives such as the Lost Forest carbon offsetting project.

However, the brand’s rise has not been without challenges. In recent years, BrewDog has faced criticism over its workplace culture and leadership style, prompting internal reforms to strengthen governance and employee engagement.

In his departure statement, Watt reflected:

“I have loved co-founding this amazing business and leading it for the last 17 years. I want to thank all the incredible people who helped make BrewDog what it is today. I’m excited to take some time to travel, spend time with my family, and focus on new ventures.”

Industry Outlook

The leadership transition marks a defining moment for BrewDog as it seeks to balance its maverick brand identity with the demands of a maturing global drinks business. Analysts suggest Arrow’s appointment may signal a shift toward operational discipline and long-term financial stability, positioning BrewDog for its next stage of evolution in a competitive international beer market.