Red Bull is expanding its portfolio of flavoured energy drinks with the launch of Summer Edition White Peach, rolling out from 2 March across multiple UK retail channels.

Coca-Cola is entering the fast-growing prebiotic soda category with the launch of Simply Pop, a new functional beverage line inspired by its Simply juice brand.

New Strawberries ‘N’ Cream and Cream Soda variants target Gen Z flavour seekers and drive flavoured cola growth

Red Bull has unveiled Red Bull Zero, a zero-sugar, zero-calorie version of its flagship Red Bull Original energy drink, designed to deliver the same flavour and functionality as the classic variant.

This innovation represents a strategic extension of the 7UP portfolio, designed to tap into consumer nostalgia, expand seasonal shelf appeal, and offer unique merchandising and promotional possibilities for trade partners.

Britvic has expanded its Pepsi portfolio with the launch of a new, limited-edition cola variant — Pepsi Electric, featuring a striking blue liquid and a zesty flavour profile designed to “challenge consumer expectations” within the category.