Guy Fieri, who helped develop the sauce, described it as “versatile, craveable, and built for flavor.” The Top Secret Sauce is part of the broader Flavortown product line, which includes BBQ sauces, wing sauces, and seasonings, all designed to bring restaurant-style taste to the home kitchen.

Designed to elevate the snacking experience, the Black Garlic Dip combines a creamy texture, bold flavour, and a striking charcoal-black colour, crafted to pair perfectly with the brand’s signature tortilla chips.

Now, Heinz is turning that clutter into something far more delicious with the launch of the Heinz Trade-Up, a limited-time activation inviting UAE residents to exchange their unwanted ketchup sachets for a full bottle of Heinz.

The sauces and condiments segment is emerging as a hotbed for mergers, acquisitions, and product innovation, reflecting strong investor confidence and shifting consumer preferences toward bold flavours, health-conscious formulations, and global inspiration.

Kraft Heinz has announced a new seasonal product in partnership with PepsiCo’s Walkers brand: Heinz [Scarily] Good Monster Munch Mayo. The limited-edition release fuses Heinz’s signature creamy mayonnaise with the bold, nostalgic flavour of Pickled Onion Monster Munch, aiming to tap into Gen Z interest and Halloween-driven novelty.

The innovation responds to newly released research revealing that 90% of gamers struggle with snacking while playing, and 75% wish they could dip their snacks mid-game without taking their hands off the controls.