Marketing
July 2, 2025
FBIF2025 recap: Exploring the future growth of the global F&B industry
Food & Beverage Innovation Forum 2025 (FBIF2025) and FBlF Food Innovation Expo took place from 8-10 May 2025 in the National Convention and Exhibition Centre, Shanghai.
May 30, 2025
Oreo collaborates with Selena Gomez on limited-edition cookie
Oreo has unveiled a new limited-edition cookie developed in collaboration with American singer and actress Selena Gomez, inspired by her childhood memories and cultural roots.
October 9, 2024
7UP® Launches Shirley Temple Ready‑to‑Drink for Holiday Season, Bridging Nostalgia and Growth Opportunities
This innovation represents a strategic extension of the 7UP portfolio, designed to tap into consumer nostalgia, expand seasonal shelf appeal, and offer unique merchandising and promotional possibilities for trade partners.
September 15, 2024
Limited-edition Monster Munch mayo announced
Kraft Heinz has announced a new seasonal product in partnership with PepsiCo’s Walkers brand: Heinz [Scarily] Good Monster Munch Mayo. The limited-edition release fuses Heinz’s signature creamy mayonnaise with the bold, nostalgic flavour of Pickled Onion Monster Munch, aiming to tap into Gen Z interest and Halloween-driven novelty.
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