Goodrays, one of the UK's fastest-growing CBD brands, is making waves in the functional beverage sector with the launch of its first non-CBD drink, Re:Focus. The latest product combines nootropic and recovery ingredients, positioning itself as a unique offering in the burgeoning functional wellness market.

This limited-edition energy drink, featuring a bold Sour Blue Razzilla flavour, will debut on November 3, coinciding with Godzilla Day, marking a strategic move to capture the attention of both energy drink aficionados and fans of the legendary film franchise.

Premium sake producer Dassai is set to make history with the launch of its Dassai Moon Project, an initiative that will see the Japanese brand attempt to brew sake in space for the first time.

The Coca-Cola Company has appointed Max Levchin, renowned tech entrepreneur and co-founder of PayPal, to its board of directors, signaling a strategic move to deepen its technological expertise amid accelerating digital transformation across the global beverage sector.

Global packaging solutions provider Sidel has expanded its presence in West Africa with the opening of a new office in Ikeja, Lagos, underscoring its commitment to serving the region’s fast-evolving beverage and packaging markets.

PepsiCo, via UK bottling partner Carlsberg Britvic, has unveiled a limited-edition Pepsi Max Gingerbread flavour, expanding its Zero Sugar portfolio in time for the festive trading period. The seasonal SKU is available now exclusively through Tesco stores nationwide.

Ashwagandha, a traditional Ayurvedic herb long valued for its adaptogenic properties, is rapidly gaining commercial momentum across the global food, beverage, and wellness industries. Once confined primarily to herbal supplements, the ingredient is now finding new life in everything from functional beverages to sports nutrition, skincare, and beyond.

$1.4 billion beverage company taps Ricky Khetarpaul to lead financial strategy as brand prepares for energy drink market entry