For the first time in five years, The Coca-Cola Company is adding a new limited-edition flavour to its festive lineup: Coca-Cola Holiday Creamy Vanilla.

MGP Ingredients, a leading brand owner and contract distiller, has announced two significant executive appointments as part of its strategic growth agenda. The company has named Matias Bentel as Chief Marketing Officer and Chris Wiseman as Senior Vice President of Operations, strengthening its leadership team with seasoned industry professionals.

Global food and beverage giant PepsiCo has launched its first comprehensive corporate rebranding initiative in 25 years, introducing a refreshed visual identity designed to better reflect the company's evolution and strategic direction as it enters 2025.

Welch's, an iconic leader in the fruit-based food and beverage industry, is toasting to the launch of its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice" and welcoming a new kid back to the brand's advertising for the first time in 25 years.

The innovative drink will be available from October 27 through November 2, 2025, bringing a touch of seasonal magic to the coffee chain's beverage portfolio.

Cranberry specialist expands seasonal portfolio with limited-edition drink and permanent sauce addition targeting holiday market opportunities

UK-based RTD cocktail brand The Drinks Bureau has expanded its portfolio with a new limited-edition variant – the Jam Doughnut Daiquiri – bringing a bakery-inspired twist to its ready-to-serve cocktail range.

PepsiCo has launched a comprehensive long-term partnership with Soil Capital to promote regenerative agriculture practices among farmers within its European supply chain, with a specific focus on rapeseed oil production across the UK, France, and Belgium.